How To Sell Toys in An AI Search World

Reel to Real

How to Sell Toys in an AI Search World

The free masterclass for toy brands ready to reach the parent their current marketing will never find!

Don't miss what toy brand leaders are calling

"the marketing conversation the industry is not having."

Monday March 23rd AT 1PM ET / 10AM PT

REGISTER TO JOIN LIVE ON:

Monday

March, 23rd

1PM ET

On-The-Dot

J. Thornton

"This is the first time someone has explained exactly why our content stopped converting. This changed how we think about everything."

N. Ronger

"We were doing influencers, guides & social campaigns, and still wondering why parents weren't finding us. Now we know why."

The Strategy Changing How Toy Brands Reach Parents...

From Reel to Real

Hi, I'm Charlene.

Contrary to popular belief, reaching more parents does not naturally get easier when you add more influencers, bigger gift guide placements, and higher social media budgets to your marketing mix.

It is actually the opposite. Adding more of the same strategy makes the problem more expensive and harder to solve, and many times less effective than ever.

Pretty soon you are doing ALL of it. Influencers. Reviews. Campaigns. And still wondering why it is not converting.

Cue the frustration.

Toy marketing is less about spending more on platforms where an algorithm decides who sees your content, and more about showing up where parents are searching now.

Showing up where parents are searching can...

Reach the parent who never knew she needed you by showing up as the answer to the problem she is already searching for

Get there before your competitors realize the opportunity exists and own the AI real estate they haven't even thought to claim yet

Build content that gets indexed, searched, and found long after you created it

Show up when a parent asks AI for help instead of waiting for an algorithm to decide your reach

Through 25 years building content at the intersection of the toy industry, media, marketing, and AI search strategy, I learned exactly how to reach the parent who is asking for help and make sure your product is the answer she gets.

I went from watching great brands spend real money on social content held hostage by an algorithm, to building a content system that shows up in AI search results, compounds over time, and reaches the parent nobody else is talking to.